How to Calculate the ROI of Your SEO Campaign by @neilpatel

When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily. But just like with paid search, you can actually calculate the return on ...
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